Branding vs. Marketing: The ROI Battle

Return on investment (ROI) is the heartbeat of every business. When it comes to metrics, it’s easy to track direct response marketing. You put in five cents, and you get ten cents back – simple, right? But branding? That’s a different ball game. It’s a long-term investment that pays off over time, like a great […]

How To Overcome Fear of Visibility

I know you’ve been there, I’m sure I did wondering if people will think you’re just in it for the money or fearing the potential unfriending on social media.  But guess what? You’re not alone. So, let’s dive right into the nitty-gritty of turning your business into a brand and overcoming your fear of visibility.  […]